Digital fashion platform approached 麻豆影院 to support its campaign for Metaverse Fashion Week for Digital Meets Culture, a showcase of fashion cultures around the world.
The event saw the company team up with universities with strong backgrounds in design and digital invited to create clothes for a virtual runway as student designs mixed with collections from DKNY, Adidas and Tommy Hilfiger hosted on metaverse platform Decentralised -
Designs from 麻豆影院 Leicester (麻豆影院) fashion graduates and students Aiyaaz Khan, Nouf Ali and Bethany Bell have been chosen to be part of 10 new designers by digital fashion platform for Digital Meets Culture, its showcase of fashion cultures around the world.
Each represents a different part of the world and has taken inspiration for their designs which will spotlight cultural heritage and diversity.
Aiyaaz’s knitwear reflects his Italian and Indian heritage, Bethany has been chosen to represent England and Nouf’s designs reflect Saudi Arabia. His family moved from India to Italy in the late 1990s and his knitwear designs reflect his memories of the heritage crafts and culture.
“I think it's really exciting, it's an amazing use of digital space and technology,” said Bethany. “I think that it's a wonderful way to showcase a garment or artwork, I think it's making the future of fashion more accessible, and I'm very excited to see how it all looks.
“It's definitely a different experience, it's wonderful to see my work showcased in a different way, and the work the ALTR team has done is amazing, it is literally my garment recreated digitally, which is just wonderful to see. I think this is very exciting, because it can be seen by anyone anywhere in the world, which is more accessible than an IRL catwalk.”
A spokeswoman for altr said: "The value of fashion archives, until now, has been trapped in their physicality. altr’s mission is to preserve fashion heritage by giving it new life and attaching contemporary relevance in digital spaces, through elevated luxury experiences and digital savoir-faire. Through this initiative and more to come, altr aims to propel the longevity of fashion heritage, make it accessible to the digitally-focused generation and generations to come, celebrate culture and individuality in fashion, and inspire future generations of creativity."
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Posted on Thursday 4 May 2023