Â鶹ӰԺ

Andy Towse is a Senior Lecturer within the school of Leadership, Management and Marketing at Â鶹ӰԺ.

Current Postgraduate focus areas are module leadership for the Senior Leader Apprenticeship programme, combined with student project supervision across a variety of Masters level programmes.

Andy supports Undergraduate programmes across a range of Marketing subjects, including Customer Management, Retail Marketing and Global Marketing Strategy.

With over 30 years industry experience in a range of senior service industry roles with major brands, Andy brings significant practitioner experience to the development of learning in the General Management and Marketing topic areas. Practitioner and academic experience has focused heavily on strategy, new product/proposition development and customer management to drive P&L growth.

Andy holds an MBA, is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM), a Chartered Manager and Fellow of the Chartered Management Institute (CMI).

Marketing Strategy, Principles of Marketing, Customer Value Propositions, Relationship Management, Research Methods

• Senior Leader Masters Degree Apprenticeship [PG]
• Customer Management [3rd Year UG]
• Global Marketing Strategy [3rd Year UG]
• Retail Marketing [3rd Year UG]
• Research Methods [PG Supervision]

• Post-graduate Diploma in Marketing: Chartered Institute of Marketing (CIM), 1999
• Chartered Marketer: Chartered Institute of Marketing (CIM), 2002
• Post-graduate Diploma in Management: Chartered Management Institute (CMI), 2003
• Prince2 Qualified Practitioner in Project/Programme Management, 2006
• MBA (Distinction), 2007
• Chartered Manager: Chartered Management Institute (CMI), 2022

• Chartered Management Institute - Fellow and Chartered Manager [2003 to date]
• Chartered Institute of Marketing - Fellow and Chartered Marketer [2002 to date]